• About us

    SEESworld commenced development during 2010 in Sydney Australia as a breakthrough business system that effortlessly advertises with authentic moments driving smart consumption. We quickly realised how this could solve some of the most complex problems in the world ─ social, economic and environmental sustainability. By commercialising the link between consumer sentiment and business growth, we can deliver sustainable profit.

    False & fake advertising is the source of all of our social, economic and environmental problems, the former of which impacts our children the most. This compelled us to commence action with the United Nations in June 2012, to recognise false and fake advertising as unconscionable conduct towards all people – this officially commenced our social justice movement.

    We are asking The International Court of Justice to hold all company directors, who refuse to cease advertising this way, personally accountable for crimes against humanity. We are drawing a line in the sand ─ capitalism in its current form, is not sustainable. We like capitalism, if fact we want capitalism to rock, and the only way for it to do so, is if we engage in a better business system ─ a business model that creates a sustainable capitalism.

    Seesworld is the breakthrough that delivers immediate economic, environmental and social sustainability ─ SEES.

    Advertising based purely on ego, is dangerous. It sends an unrealistic message to everyone, especially our youth. It fawns over the fake and states that this is real. It's not bad to want to buy things, nor is it a sin to aspire to something better or cool. What is wrong, is the message that material gain alone, will be our salvation ─ that constant-acquiring is the benchmark of success and hence happiness. This incessant manipulation is not cool.

    Profit is not a dirty word. In fact, it's very good for business, good for the country, and is highly recommended! However, it's the means to this end that is in question, and needs to be questioned. It is no longer conscionable to advertise in this way, not at the expense of the people or the planet. Advertising this way is not sustainable for anyone ─ not for big business, not for the consumer, and neither for the environment.

    Fake News in Advertising, News and Social Media is the direct cause of all of our social, economic and environmental problems. It is destructive on every level. Plain and simple. In 2016 we started campaigns to fight Fake Food in Supermarkets and the Mental Health Pandemic.

    It's time to stand up. It's time to champion and be part of a SEES World ─ Social Economic Environmental Sustainability. 

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Our mission

  • 1. SEESworld agitates those in power on a daily basis to demand news providing a more unbiased glimpse on society. Our primary goal is to effect structural change to inequality by exposing its root cause, so the youth do not have to bear our inequities. SEESworld's legal fight started when we lodged an urgent United Nations case during June 2014 to stop Facebook from exposing the youth to inauthentic advertising and biased news. Our case is based on Article 12 of the Human Rights Charter which protects an individual's personal correspondence from interference. Neuroscience now shows how this interference has precipitated isolation within communities, sowing division that stops good men from acting together.

    Towards the latter part of 2016, a company called Cambridge Analytica bought Facebook user data to help elect a candidate, biased toward corporate rights, to run America. In the mean time, SEESworld's case was acknowledged as 'received' by the UN. We have made numerous enquiries, but have not received a response to date.

    2. A year ago we started trying to create awareness of Coca Cola and SA Breweries as these companies jointly use millions of litres of water a day during a time in which Cape Town is experiencing a global warming drought. Cape Town is the first city in the world to nearly run out of water, with Coca Cola still in full production.

    3. According to university studies on corporate wage distribution, South Africa is one of the most unequal societies in the world. Nowhere is this more manifest than in Cape Town, where billionaires' mansions against the mountain slopes starkly contrasts with the vast stretches of informal settlements on the Cape Flats, neighborhoods ridden with poverty, violence and drugs. Our fight against inequality has kept us in Cape Town working within the most disadvantaged communities.

    4. Youth mental illness - Pharmaceutical Industry emphasises genetics the cause. Evidence suggests  food and biased news. In 1950 it was reported that only 1 in 25 000 children suffered from autism. This figure has jumped to one in 27. One in ten children worldwide is estimated as suffering from mental illness and by 2027, only ten years from now, most children will be affected by mental or physical disease. Experts now ascribe it to chemically treated and genetically modified crops grown in depleted soil, fueled and supplemented by biased and/or fake news and inauthentic advertising that proliferate in your local newspaper. The implication is that corporations and news mediums entrusted with the enrichment and health of communities use news and advertising to disguise their detrimental effect on society’s most vulnerable, especially children. These claims are evidence based. Six years of academic research, scholarly articles, neuroscientific and biochemical results available at the SEESfight tab.

    Investing in SEESworld creates more equal societies.

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Our vision

  • 1. To elevate the lives of others.

    Why?

    Because it is the shortest path to happiness, and the surest way of elevating one's own.

    2. To provide a simple and practical model for businesses to grow organically.

    Why?

    Because it gives 'sustainable' a heart and hence life. And it's crucial that in promoting and encouraging sustainability, it is more than a mere platitude.

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Our team