About Us

About us

SEESworld commenced development during 2010 in Sydney Australia as a breakthrough business system that effortlessly advertises with authentic moments driving smart consumption. We quickly realised how this could solve some of the most complex problems in the world ─ social, economic and environmental sustainability. By commercialising the link between consumer sentiment and business growth, we can deliver sustainable profit.

False & fake advertising is the source of all of our social, economic and environmental problems, the former of which impacts our children the most. This compelled us to commence action with the United Nations in June 2012, to recognise false and fake advertising as unconscionable conduct towards all people – this officially commenced our social justice movement.

We are asking The International Court of Justice to hold all company directors, who refuse to cease advertising this way, personally accountable for crimes against humanity. We are drawing a line in the sand ─ capitalism in its current form, is not sustainable. We like capitalism, if fact we want capitalism to rock, and the only way for it to do so, is if we engage in a better business system ─ a business model that creates a sustainable capitalism.

Seesworld is the breakthrough that delivers immediate economic, environmental and social sustainability ─ SEES.

Advertising based purely on ego, is dangerous. It sends an unrealistic message to everyone, especially our youth. It fawns over the fake and states that this is real. It's not bad to want to buy things, nor is it a sin to aspire to something better or cool. What is wrong, is the message that material gain alone, will be our salvation ─ that constant-acquiring is the benchmark of success and hence happiness. This incessant manipulation is not cool.

Profit is not a dirty word. In fact, it's very good for business, good for the country, and is highly recommended! However, it's the means to this end that is in question, and needs to be questioned. It is no longer conscionable to advertise in this way, not at the expense of the people or the planet. Advertising this way is not sustainable for anyone ─ not for big business, not for the consumer, and neither for the environment.

Fake News in Advertising, News and Social Media is the direct cause of all of our social, economic and environmental problems. It is destructive on every level. Plain and simple. In 2016 we started campaigns to fight Fake Food in Supermarkets and the Mental Health Pandemic.

It's time to stand up. It's time to champion and be part of a SEES World ─ Social Economic Environmental Sustainability. 


Our Live News and Live Résumé products are leading with authentic moments, and driving smart consumption.  It is the key to a mutually inclusive relationship between social, economic and environmental sustainability.

The current business model's perspective is that of one-or-the-other – profit or people or planet.  At best, all three within an hierarchical existence –  first, second and third.

 SEES allows profit + people + planet to work in unison on the same platform without capping 'the bottom line' nor at the expense of one or the other.
The Holy Trinity of business growth, and it's available to everyone.  We have commercialised the link between consumer sentiment and business growth. 

SEESworld's intelligent social system takes authentic moments and turns them into immediate actionable intelligence -  social meets business at the nexus of growth for both the people and the profit.

White Paper

Our White Paper is a three-year culmination that highlights the beguiling way in which big business and social media synchronise their efforts in a dance of manipulation of the masses.

It is based on some of the findings of Sigmund Freud, Edward Bernays, Online Social Anthropology and child psychology studies on children and their dreams.
It discloses the core of our platform and reveals the heartbeat of this truly disruptive new way of doing business that is SEESworld.

For a copy of our White Paper, please email   This email address is being protected from spambots. You need JavaScript enabled to view it.